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Differentiation for Corporations, Brands, and Thought Leaders

“He is a miracle worker”

Cali Yost

Fast Company Expert Blogger and CEO, Work + Life Fit, Inc.

“Mark helped me communicate who I am to the world”

Marshall Goldsmith

Top 50 most influential management thinkers, The London Times

Mark’s work has been featured in and on...

WSJ Forbes BBC Radio New York Times Netflix David Letterman NPR The Village Voice Financial Times Inc. WSJ Forbes BBC Radio New York Times Netflix David Letterman NPR The Village Voice Financial Times Inc.
London Evening Standard TedX Martha Stewart Living Radio History Channel New York Post SF Chronicle Parade Financial CBS Variety Magazine London Evening Standard TedX Martha Stewart Living Radio History Channel New York Post SF Chronicle Parade Financial CBS Variety Magazine

Differentiate BOLDLY

WANT YOUR COMPANY TO STAND OUT AS THE OBVIOUS GO-TO CHOICE?
It can happen––if you take action most companies are afraid to take.

The thing that makes your organization great may be more obvious than you realize. Over one million views!

Consulting

Mark Levy is a differentiation expert. He differentiates corporations, brands, and thought leaders.

He helps them come up with what he calls their Big Sexy Idea™. It’s their signature idea. The idea they’re going to be known for throughout the world.

The ideas Mark and his clients have created have been talked and written about by hundreds of millions of people worldwide.

Once Mark helps create a Big Sexy Idea™, if anyone in the marketplace wants that idea in their life, they’d have no choice but to seek out Mark’s client, because seeking out anyone else would result in a second-rate, diet version of the idea.

Consulting with Mark

Big bold ideas

  • #1. MAKE SURE YOUR DIFFERENTIATION HITS US IN THE FACE.

    The world is a big overwhelming place. A tidal wave of information washes over us daily. To deal with this unrelenting informational torrent, each of us doesn’t just simplify, we over-simplify. We make snap decisions, based on partial understanding and almost no deliberation.

    If you want to differentiate a product or service, or even your entire company, you’ve got to put your main point of differentiation right up front, so it hits us in the face.

    In winning attention, ambiguity and subtlety won’t work.

  • #2. TO BE SEEN AS DIFFERENT, YOU MUST ACTUALLY DO THINGS DIFFERENTLY.

    Creating a differentiation strategy is easy. What’s hard is the execution. Standing out takes guts. People will look at you!

    The good news is you can start small. Why? Whether they realize it or not, most of your competitors are trying hard to fit in and not make waves.

  • #3. SHOW US WHAT HAPPENS BEHIND THE SCENES.

    A powerful way to differentiate is by sharing with the market how you do what you do. People want to know what you stand for, how you get things done, and why your work is important to you.

    Don’t just give them a photograph of who you are. Give them an x-ray.

  • #4. GO FOR THE FREAKOUT.

    I have a background in creating magic tricks and magic shows for TV and the stage. What you should know is this: You’ve got to dent people’s consciousness. You’ve got to give them something that’s so special that they won’t stop talking about it.

    If you don’t have such a freakout — for your products, your services, for your company itself — you’d better get busy creating one. Otherwise, you stand the chance of becoming irrelevant.

  • #5. STOP BEING SO RATIONAL.

    What your prospects and customers are looking for is a good story to tell friends, as to who you are and why you’re the best choice for them. What they’re looking for from you is a worldview, a philosophy, a feeling, which excites them and matches their own way of thinking. Don’t ignore nuts-and-bolts logical features, but make sure you also highlight what your brand represents in people’s lives. Hint: Your brand is always about an idea.

Speaking

Along with his differentiation talent, Mark is accomplished at teaching business people how to create ideas from scratch, as well as teaching them how to persuade others into loving those ideas through open, ethical means.

When you hire Mark as a speaker, you can expect...

  • To hear insights on your most important problems and goals.
  • To hear ideas you’ve never heard before.
  • To learn strategies he himself has tested.
  • To be entertained.

The Most Requested Talks + Workshops

  • Your BIG SEXY IDEA
  • How to Talk About Your Business, SO THAT PEOPLE CARE
  • INNOVATION ON DEMAND: How to Liberate Yourself from Status Quo Thinking and Create Your Best Ideas
  • The MAGIC of ETHICAL INFLUENCE: How to Dominate Your Market by Telling the Unvarnished Truth

Download Mark's Speaker Packet

LevySpeakerPacket
Download Now!
"When he spoke to our group, Mark blew the room away."

MICHEL NERAY
Canadian Speakers Association

“Mark Levy is my guru in residence.”

DAVID MEERMAN SCOTT
Author of the bestseller, “The New Rules of Marketing & PR”

“Mark is a high-energy communicator who immediately connects with a crowd, gets them laughing and involved, and hits them with meaty talking point after meaty talking point."

TOM HARPER
Founder of The Retail Customer Experience Executive Summit

"Mark doesn’t fit into any category. He’s simply one of a kind."

LISA NIRELL
Founder of CMOs Leading Innovation Conference

More from Mark

Mark's Clients

Hear it from Them...

“My business has grown by 1,800%.”
BILL TREASURER
CEO, Giant Leap Consulting and AUTHOR of “Courage Goes to Work” and “Leaders Open Doors”

“I’ve doubled my speaking fees and regularly close six figure gigs.”

LISA EARLE MCLEOD
Author of Best-Selling book, “Selling With Noble Purpose,” and SPEAKER to Apple, Google and others.
“He helped me see ideas I couldn’t have gotten to on my own.”
JOEL HODGSON
Creator of “Mystery Science Theater 3000,” which Time magazine calls one of the 100 best TV shows of all time
“Working with Mark turbocharged what I do.”
MARTIN DAVIDSON
Leadership consultant to GE, Johnson & Johnson, and the Navy SEALS, and author of “Leveraging Difference”
“I’ve done things I’ve never been able to do before.”
BOB TOBIN
Author, “What Do I Want to Create Today?”, Professor of Business and Commerce, Keio University
“Working with Mark? Do it.”
RACHEL BAGBY
Google and Sierra Club Leadership Consultant and Founding Member of Bobby McFerrin’s “Voicestra”
"Talking with Mark Levy is like crazy mind sex with lots of explosive creative monster babies. It’s like doing coke and electricity."
CHRIS BROGAN
NYT Best-selling Author of nine books, Chris Brogan Media
"Listening to Mark was like spraying my mind with steroids, and over a decade later I have never looked at things the same way."
CHRIS BROGAN
NYT Best-selling Author of nine books, Chris Brogan Media
“He really understood our business and translated it into language that appeals to everyday people.”
DICK AXELROD
Boeing, Coca-Cola, and Harley Davidson Collaborative Change Consultant and Recipient of the OD Network’s Lifetime Achievement Award
READY TO GET STARTED?
CONTACT MARK

BOOKS

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?

For Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.

Buy the book
and

ARTICLES

More articles

About

Meet Mark Levy

Mark SpeakingMark Levy is the founder of Levy Innovation LLC, a positioning and business strategy firm, which helps organizations and thought leaders differentiate by using, what he calls, a Big Sexy Idea®.

The ideas Mark and his clients have created are known worldwide by hundreds of millions of people.

Mark has consulted to some of the world’s most prominent companies and individuals, including CEOs of major brands, like Popeye’s; the former head of Strategy at the Harvard Business School; and thought leaders, such as Simon Sinek of “Start with Why” fame.

Mark has also consulted to a TV special on the History Channel, as well as to the iconic TV and streaming series, “Mystery Science Theater 3000.”

He was elected into the Million Dollar Consulting Hall of Fame. The hall’s founder calls Mark’s positioning and messaging skills “unparalleled.”

Before devoting his work full-time to Levy Innovation, Mark served as Chief Marketing Officer of an Inc. 5,000 experiential branding organization with clients such as Bank of America, Nordstrom, Time Warner, and Stanford University.

Mark is a keynote speaker. He’s spoken about strategy to dozens of organizations, including Adobe, American Express, and Google. He is in fact a member of the National Speakers Association (NSA), and served as the organization’s 2023 Thrive Conference chairman, which is the NSA’s all-time highest-rated conference. He has twice been awarded the organizations “Chair Award for Distinguished Service.”

He is also a speaker for TEDx. His talk, “Using the obvious to stand out in life and business” was published in December of 2024 and has over one million views.

Mark is a writer. He has written for the New York Times, and has written or co-created five books, including  “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” which has been published in eleven languages, and has been a bestseller in three different formats.

He has taught entrepreneurial strategy and persuasive business writing at Rutgers University.

Besides his positioning work, Mark creates magic tricks and shows. One of the shows he co-created, “Chamber Magic,” has continuously run for over two-and-a-half decades, and appears on TripAdvisor as New York City’s highest-rated live show, ranked higher than even the musical “Hamilton.”

Mark and his wife, Stella, a veterinarian, live with their cats and dog on a historically preserved farm in New Hope, Pennsylvania.

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(908) 303-4492

mark@levyinnovation.com

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